Packaging Ideas – Fruit Moulds

As packaging designers we’re always keeping our eyes open for the next big idea and this could be it for fruit packaging – moulds that let you shape fruit.

Baby Shaped Pear

They definitely distinguish the fruit from their competitors and there’s an opportunity to charge a premium price for the novelty of the product. However, it would be impractical to produce a whole crop of shaped fruit, so how could growers use moulds to promote their regular shaped product?

Fruit Mould


We’ve had a few quick ideas:

Idea #1: Introduce just one shaped fruit into fruit multi-packs. People will buy the packs to get the one novelty fruit and attention from the media would be a great way to promote a fruit brand or get publicity when introducing a new variety of fruit to the marketplace.

Idea #2: Create shaped fruit and then use photographs of them in social media campaigns to promote the grower’s brand. This could work in conjunction with a competition for people to send in photographs of unusual shaped fruit.

Idea #3: Create a custom mould with the grower’s logo or web address and mix these branded fruit into their regular stock. Then run a competition for people to find the branded fruit and claim a prize.

Idea #4: Mix shaped fruit into the grower’s regular stock (making sure they have a branded fruit sticker) and wait for the shaped fruit to be discovered and the story to unfold virally.

Do you have an idea? Let us know on our Facebook page.

Square Apples

Posted 12 March 2015

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