Raising the Bar on Packaging Design

It’s quite amazing how the humble bar of soap can be transformed with the simple addition of a sleeve of paper or a cardboard box. Great packaging design certainly raises the profile of this most basic of beauty products. And with the profile raised the price tag can also be raised. At the luxury end of the market, packaging for soap has become so gorgeous that it seems a shame to unwrap and use it!

Here’s our top 5 choice of most beautifully packaged soap.

Posted 14 July 2015