Mrs Rogers

Organic sauces and conserves

Our challenge was to create a new brand and packaging design for a range of organic sauces and conserves that were previously owned by leading NZ organic food brand Phoenix Organics.

Our solution was a handcrafted approach to the branding and label design that sets the perfect tone for this range of natural products and creates unique packaging design with plenty of shelf appeal. The result? A 25% increase in sales in the first six months, despite a price increase and no marketing support.